No Escape
[Google] announced Tuesday that it plans to follow the activities of users across nearly all of its ubiquitous sites, including YouTube, Gmail and its leading search engine.Google has already been collecting some of this information. But for the first time, it is combining data across its Web sites to stitch together a fuller portrait of users.
Translation: KA-CHING!!!
The move will help Google better tailor its ads to people’s tastes. If someone watches an NBA clip online and lives in Washington, the firm could advertise Washington Wizards tickets in that person’s Gmail account … [w]hen someone is searching for the word “jaguar,” Google would have a better idea of whether the person was interested in the animal or the car. Or the firm might suggest e-mailing contacts in New York when it learns you are planning a trip there.
Google says that "consumers could … benefit"; one has the admire the passive, squishy phrasing.
The changes take effect 1 March. There will be no op-out whatsoever.
[Via Kevin Drum.]
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This should provide a business opportunity for some enterprising folks. Otherwise known as the work-around. Or perhaps Ad Blocker will put out a much-needed update.
Posted by: gyma | 25 January 2012 at 11:07
As best as I can tell how this is going to work, that won't help if you're signed into any Google service.
Adblock Plus updates regularly; don't know about Ad Blocker.
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Posted by: spork_incident | 25 January 2012 at 15:20